elum
The Story
I had been designing custom letterpress invitations for brides and grooms in southern California for several years, when the time came for me to tackle my most challenging design project of all; my own personal wedding invitations. I must have created nearly 8 comps before finally settling on the design I felt captured the essence of my soon to be husband and my wedding celebration. The response we received from the invitations was astounding. In fact, I had several friends and family members who flat out refused to return the response card in fear of "breaking apart" the perfect little package they had been given. Shortly after my wedding, I began the hunt for thank you cards. I searched and searched, but could not find anything that quite fit my style, or that complimented the wedding package I had created. I realized I needed to start from scratch once again. I designed my own thank you cards, and then two others... and before long, I found myself with my very first line of stationery. The purpose for Elum was to create a line of stationery that was as appealing for its sophisticated, yet whimsical look, as well as it's quality fabrication. I knew that if I was going to pursue a line of letterpress cards I would only consider using the best possible printmaking paper I could find. The craft of letterpress is still unfamiliar to a large percentage of people, and I wanted to create a collection that would draw new attention to the wonderfully tactile artform.
I had been designing custom letterpress invitations for brides and grooms in southern California for several years, when the time came for me to tackle my most challenging design project of all; my own personal wedding invitations. I must have created nearly 8 comps before finally settling on the design I felt captured the essence of my soon to be husband and my wedding celebration. The response we received from the invitations was astounding. In fact, I had several friends and family members who flat out refused to return the response card in fear of "breaking apart" the perfect little package they had been given. Shortly after my wedding, I began the hunt for thank you cards. I searched and searched, but could not find anything that quite fit my style, or that complimented the wedding package I had created. I realized I needed to start from scratch once again. I designed my own thank you cards, and then two others... and before long, I found myself with my very first line of stationery. The purpose for Elum was to create a line of stationery that was as appealing for its sophisticated, yet whimsical look, as well as it's quality fabrication. I knew that if I was going to pursue a line of letterpress cards I would only consider using the best possible printmaking paper I could find. The craft of letterpress is still unfamiliar to a large percentage of people, and I wanted to create a collection that would draw new attention to the wonderfully tactile artform.